Everyone has things they must do and things they like to do. Mixing up these two is one of the worst sins you can do as an entrepreneur.
Generally, the things that you must do are things which you would rather not do – the hard things which require you getting out of the comfort zone.
These are the things which bring results.
You can still grow your business and get to a certain level by doing things you like to do. But growth here is very limited. This is where most people stop and hit the ceiling.
Entrepreneurs who keep pushing, doing the difficult things they must do, are the ones who ultimately succeed on a grander scale.